Meet Adam Rack, our new Business Development Manager.

Adam is all about building high-performing teams, driving innovation, and delivering solutions that make a difference.

In our latest chat, he talks about what excites him in this new chapter, his vision for growing our DACH presence, and why sustainability and community matter to him.

A big welcome to the team! Could you share more about your new role at Erlang Solutions?

For me, joining Erlang Solutions as a Business Development Manager means being part of change. What excites me most is that this is not a company standing still. As the market evolves, we are evolving too, moving towards being more solution- and product-driven.

I’m glad to contribute to this journey, learning from experienced leaders while sharing my own perspective. I want to support the team and help make Erlang Solutions a key player in the DACH region.

It has also felt like joining a big family: I was welcomed openly and immediately felt part of a supportive, knowledgeable community. Another aspect that matters to me is sustainability. I believe technology can play a big role here, using efficient architectures that need fewer servers, consume less energy, and still deliver world-class performance.

It’s motivating to know the systems we build aren’t just reliable but also lighter on resources, which I think will be essential in the years ahead.

Have you had any highlights from the job so far?

A highlight was attending ElixirConf US and seeing how central BEAM values are to the global community. Fault tolerance, scalability, concurrency, resilience: these aren’t just abstract concepts; they’re lived experiences for the people building with them. The community reflects those values too: highly collaborative, generous with knowledge, and positive.

What struck me most is how these values translate into mission-critical solutions that keep running for years without intervention. I even heard of a client returning after a decade because their system, untouched for ten years, was only now ready for an update. That kind of longevity proves both the robustness and efficiency of the technology: less waste, fewer rebuilds, and more sustainable impact.

What are you most looking forward to in your new position?

I’m looking forward to being part of the company’s ongoing transformation together with Trifork, building solutions, products, and community in equal measure. It’s inspiring that technology created decades ago is still future-proof and highly relevant in solving today’s challenges. Erlang and Elixir’s ability to deliver resilient, scalable systems with lower infrastructure requirements fits perfectly with the growing importance of sustainability in tech.

That vision, combined with a culture of innovation, makes me confident we’ll continue to play a critical role for our clients. My goal is to help establish Erlang Solutions as a defining player in the DACH region, shaping not just projects but the ecosystem around us.

Outside of work, how do you like to spend your time?

In my free time, I keep things down to earth. Sailing is one of the activities that truly switches me off, even if I didn’t manage to do it as often as I’d like this year. Being out on the water, away from screens, reminds me what balance feels like.

I also enjoy simple routines: cooking at home, walking my dog, or short trips exploring new corners of cities. The more green areas, forests, valleys, and mountains I can discover, the better. I’m not chasing extraordinary hobbies; everyday activities bring the most energy for the challenges at work.

Final thoughts

Catching up with Adam left us inspired about what’s ahead for the DACH region. His focus on innovation, teamwork, and sustainability sets the tone for exciting things to come.

We will be sharing more stories like Adam’s soon, so keep an eye out. And if you want to swap ideas or connect with him or the ESL team directly, feel free to drop a message.