Presented by: Piotr Nosek
About this talk
What if you had to sell a cat to someone who’s never heard of one?
In “Selling Cats as a Developer,” Piotr Nosek, a veteran developer and BEAM advocate, uses this clever thought experiment to unpack a serious communication challenge: how do we discuss powerful, complex technologies in a way that resonates?
With wit, storytelling, and real-world lessons from 15 years of experience on the job, Piotr demonstrates how developers can bridge the gap between technical details and real-world value. If you’ve ever struggled to explain why BEAM, Elixir, or Erlang are worth considering, this talk will give you the tools to do it.
What you’ll learn:
- How to explain BEAM concepts without the buzzwords
- Why metaphors and analogies (like cats!) make technical ideas click
- How to adapt your message to both technical and business audiences
- Real examples of what works (and what doesn’t) in tech sales
- Why enthusiasm and storytelling beat specs and acronyms
