Experts at reliably concurrent online betting software for millions of users

Erlang and Elixir for online gaming

Innovative online betting partners

Online gambling has a unique set of challenges when it comes to handling massive spikes in users. Big events like the FIFA World Cup Final or Superbowl will have millions of concurrent users and events, with prices updating by the second.

We’ve worked with A LOT of online betting companies, including world leaders such as William Hill and Bet 365, to build systems that can reliably and elegantly handle peak usage periods and save costs and resources by efficiently scaling back down again. Over the years, we gained great insight into the challenges of the industry and how to solve them.

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How can operators efficiently scale up and back down again?

Big events are the bread and butter of the Gaming industry. Tentpole events like The Grand National and The FIFA World Cup require the infrastructure to take the load, and then cost and resource to efficiently scale back down again. Download your free white paper to find out more.

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Our online betting
capabilities

    Erlang & Elixir consulting

    Our world-leading knowledge of BEAM-based technology is at the core of our success in the online betting and gaming industry. We’re able to build reliable, predictable, fault-tolerant distributed systems that provide resilience, even during the biggest peaks. Because BEAM-based systems require less code, these systems also scale requiring less physical server-side infrastructure and can be maintained and updated much faster.

    Learn more

    Instant Messaging for online betting

    Instant Messaging can be a great tool for increasing engagement and adding a social experience to many betting environments including sporting live streams or online table gaming such as Black Jack, Roulette or Poker. MongooseIM is a uniquely customisable enterprise Instant Messaging platform perfect for use in gaming and betting environments.

    Learn more

    Monitoring and maintenance

    Visibility of your system can allow you to catch and address bottlenecks before they impact performance. WombatOAM is a maintenance and monitoring platform that is easy to use and provides a set of powerful tools for ensuring the optimal performance of your system including customisable alerts.

    Learn more

    Databases

    Riak is a distributed NoSQL database written in Erlang, providing the same benefits for resilience and scalability, allowing your system to handle large spikes in concurrent users without disruption.

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    Kubernetes

    Our team are experts at combining systems on the BEAM VM with Kubernetes environments to provide extremely resilient and efficient systems for online betting environments.

    Learn more

    RabbitMQ for betting software

    Highly available asynchronous message brokers, such as RabbitMQ, can be used as a routing layer for a microservices infrastructure allowing for efficiency and fault-tolerance in high demand distributed systems.

    Learn more

    Our online betting
    capabilities

    Erlang & Elixir consulting

    Our world-leading knowledge of BEAM-based technology is at the core of our success in the online betting and gaming industry. We’re able to build reliable, predictable, fault-tolerant distributed systems that provide resilience, even during the biggest peaks. Because BEAM-based systems require less code, these systems also scale requiring less physical server-side infrastructure and can be maintained and updated much faster.

    Learn more

    Instant Messaging for online betting

    Instant Messaging can be a great tool for increasing engagement and adding a social experience to many betting environments including sporting live streams or online table gaming such as Black Jack, Roulette or Poker. MongooseIM is a uniquely customisable enterprise Instant Messaging platform perfect for use in gaming and betting environments.

    Learn more

    Monitoring and maintenance

    Visibility of your system can allow you to catch and address bottlenecks before they impact performance. WombatOAM is a maintenance and monitoring platform that is easy to use and provides a set of powerful tools for ensuring the optimal performance of your system including customisable alerts.

    Learn more

    Databases

    Riak is a distributed NoSQL database written in Erlang, providing the same benefits for resilience and scalability, allowing your system to handle large spikes in concurrent users without disruption.

    Learn more

    Kubernetes

    Our team are experts at combining systems on the BEAM VM with Kubernetes environments to provide extremely resilient and efficient systems for online betting environments.

    Learn more

    RabbitMQ for betting software

    Highly available asynchronous message brokers, such as RabbitMQ, can be used as a routing layer for a microservices infrastructure allowing for efficiency and fault-tolerance in high demand distributed systems.

    Learn more

    Why use a BEAM-based technology for Online Betting?

    Innovation

    With support for millions of lightweight processes, Erlang & Elixir allow you to build massively concurrent and fault tolerant applications very quickly. The functional paradigm makes program outputs much easier to predict, therefore easier to debug and analyse.

    Scale

    With its background in telecommunications, The BEAM VM excels in handling message explosion and multiplexing – the generation of a cascade of messages out to individual users starting from a single event – a message cascade that can span hundreds of servers in a coherent way that maintains message delivery order.

    Reliability

    Erlang and Elixir’s concurrency no-shared memory architecture and built-in ‘fail and recover’ approach make them behave extremely gracefully and predictably under highly variable stochastic load. This makes them ideal to build critical betting systems on.

    Real time

    Because of Erlang and Elixir’s soft real time properties, inherited from the telephony world, reactions to external events occur in microseconds, allowing for timely responses.

    Speed and Uptime

    Our technologies are designed for 24/7 applications allowing the dynamic upgrading of running production systems. With built-in support for distributed code delivery you can upgrade a farm of servers from one host.

    Support and community

    As Erlang and Elixir are highly utilised by sports and betting companies, there is a wealth of knowledge to access from the community.

    I spoke with two CTOs I know who utilize Erlang and they both recommended Erlang Solutions. They were able to come in with their expertise, help us establish best practice and give us confidence that going forward our systems would be efficient and reliable.

    Dave Marks Senior Engineering Director @ Bleacher Report

    Working together with Erlang Solutions, and the MongooseIM team was a great example of what a best of breed tech partnership can achieve. Their expertise in building resilient, fault-tolerant backend architecture created the foundation for a project that truly exceeded the expectations of our client

    Matt Brooke-Smith CEO & Founder, Future Workshops

    Erlang has become an essential technology in our toolkit. It is helping us to create reliable, fault-tolerant systems that can be scaled incrementally to meet the growth in our business.

    Dan Macklin Head of R&D at bet365

    I spoke with two CTOs I know who utilize Erlang and they both recommended Erlang Solutions. They were able to come in with their expertise, help us establish best practice and give us confidence that going forward our systems would be efficient and reliable.

    Dave Marks Senior Engineering Director @ Bleacher Report

    Industry
    Resources

    An introduction to RabbitMQ – What is RabbitMQ?

    What is RabbitMQ? Find out in our introduction to the powerful Message Queue tech.

    What is RabbitMQ? Find out in our introduction to the powerful Message Queue tech.

    Erlang Solutions' blog

    How to build a machine learning project in Elixir

    Learn about Machine Learning with Elixir.

    Erlang Solutions' blog

    How to write a Phoenix PubSub adapter. Tutorial example based on EventStore

    In this blog post, we are going to show you the main steps of implementing an adapter for Phoenix PubSub.

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